Twitter - 140 signs for your team marketing
Wednesday, 21 October 2009 09:44

Formula SAE on twitterCongratulation to all busy twitterer.

2009 is the first Formula SAE/Student year all interests over the world could follow live the competions via twitter.

Informations about first stickers, weights, failures, spins, overtaking, lap times and first results were published.

But what benefits a twitter account can have for a Formula SAE/Student team?

Not every news is enough content for a extra article in the news section of your website.

With the help of twitter you can publish these immediately.  Sponsors, University-member, alumni, friends, fans and press enjoy your current process from the workshop, office or event.  

Do better public relations and get more visitors to your teams website. For a better understanding at the moment the top traffic sources for FStotal.com are:

  1. searchengines
  2. twitter
  3. FSAE.com
  4. Facebook

Additionally these days google and bing reports that they will implement twitter updates in their results.

Twitter also helps you to stay in contact with other teams and organisers from the events.

Feel confident? Here are some tips for a profitable twitter account:

1. Settings

Add your full team name, website, location and leave some keywords("On Line Bio") like Formula SAE/Student and name of the University. Upload an easily recognizable avatar and background.

2. Content

Think about your target group what informations could be interesting? Tweet a description for your newsarticles and set a link. Write about what happens in your team. Publish regularly updates. Don´t use it only for the competitions. Be careful everybody can read your tweets -> do not post from the event: "shit, no more beer available!"

3. Special commands

#Formula_SAE
Hash Tag -> helps to find topics better other people searching for. You got two or more words use a format like that: #Formula_Student_Germany.

Reply twitter

@FormulaSAEItaly
Reply -> The message shows up in the user`s replies page on twitter.

If you start a tweet with: @FStotal -> only people can see this who follow both accounts.

Otherwise, you start with something else and put then @FStotal only your own followers can see the message.  

Reply twitter

See the example DARTRacing ist telling us that they got the sticker for tech inspection.

RT @FormulaStudentG
ReTweet -> You think a tweet from another person can be interesting for your followers? Repeat it.
Reply twitter

4. URL shorteners

You just got 140 signs for your informations! If you will add to your news a link to promote your website or other stuff you are getting in trouble. With URL shorteners you got more place for the real information.

5. Implement

Show your tweets! Implement your your twitter updates at your website via application or RSS-Feed.

Formula SAE/Student related twitter accounts:

competitions
 
FormulaSAEItaly
Formula SAE Italy
OfficialFS
Formula Student UK
FormulaStudentG
Formula Student Germany
fsaustria
Formula Student Austria
  
teams
 
amzracing
ETH Zurich
BRTKN
UAS Konstanz
calfsae
University of California Berkeley
DARTRacing
TU Darmstadt
Elbflorace
TU Dresden
elefantracing 
University of Bayreuth
eteampisa
Universitá di Pisa
FHHMotorsport
UAS Hannover
FormulaDal 
Dalhousie University
FormulamanipalX
Manipal University
formuleets
École de technologie supérieure
FullBlueRacing
Cambridge University
GET_Racing
Technical University  Dortmund
GreenteamStuttg
University Stuttgart 
KA_RaceIng
University Karlsruhe
KaRaTRacing 
TU Kaiserslautern
LionsRacingTeam
TU Braunschweig
LoboMotorsports
University of New Mexico
mitracing 
Massachusetts Institute of Technology
mmHockenheim
UAS Munich
MST_FSAE 
Missouri University of S&T
msu_racing
Michigan State University
nufsae
Northwestern University
Orion_Racing_09
K.J.Somaiya College of Engineering
OKstate_Racing
Oklahoma State University
POMOSrc
University Tuscia
RACEYARD
UAS Kiel
Rennstall 
UAS Esslingen
Rennteam0711 
University Stuttgart
s3racing
University Siegen
Spartan_Racing
San Jose State University
squadracorse
Politecnico di Torino
tm_motorsport
UAS Mittweida
TUfast
TU Munich
TUWRacing
TU Vienna
UAHFormulaSAE
University of Alabama in Huntsville College of Engineering
UNHFSAERACING 
University of New Hamphsire
UniRacEinTU Eindhoven
UniSAMotorsport
University of South Australia
uoftfsae
University of Toronto
USFSAE
University of South Florida
UWFSAE
University of Washington
vtmotorsports
Virginia Tech

 

Please leave a comment and we add your twitter account!

Comments

avatar OKstate racing
0
 
 
Nice article...keep doin whatcha do. Looking forward to what next year will bring for all!
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avatar Tilman
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One last advice: Do not post too much on twitter. It was really annoying following Stuttgart at the 2009 Italy competition. Multiple tweets per minute are not necessary!!! In fact, there was not any content in half of the messages ...
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avatar Pradeep
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Please add to the list of team: http://twitter.com/formulamanipalX ; Formula Manipal , Manipal University

Thank you
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avatar cycling shorts
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Couldn'y agree more with Tilman. Everytime somone hasn't known when to shut up they've been swiftly booted off my Twitter friends list.
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