10 tips for better promoting your videos

Tuesday, 13 January 2009 15:31

promote your Videos at FStotal The teams public relation is getting more and more professional. Most teams have a good website.

In 2008 they also use a lot of video platforms to show us impressions from the car manufacturing, presentation, promo, the first test drives, on-board and event reports.

But what are the basics for promoting a good video?

1. Target Group

Your videos are certainly for friends, parents and other teams. But sponsors and the university administration would like to know what your team works on.

2. Actuality

It must remain enough time for cutting, but who watch a video which is half an year old?

3. Content

Here you should be aware that everyone in the world can watch your video. Drives in beach clothes should not be in a serious channel.

Try to be creative and publish new things. For example I have never seen a video pod cast of a new team member or team leader. Video tutorials for other teams also should be attractive.

4. Length + Quality

Youtube allows you to upload 100MB and 10 minutes. Try to concentrate to the essentials and no longer then 2-3 minutes. You got better quality when you use the whole 100MB.

Pay attention that your shots are not made with the phone camera which is constantly moving.

5. Music

This is a sensitive issue. The music industry prohibited using the music for public videos. But there are no judgements yet for embedded music in videos.

To be on the safe side you can use following websites which offers you to download free music:

But take a look to the conditions before downloading!

A note at the end of your video with music by: name of artist, name of title, address, should be self-evident.

6. Channel name and Description

Try to get an account with your team. Who knows daveXY378?

Complete your description and create playlists to file your videos.

7. Title + Description + Meta Tag

This is the flagship of your videos. If the title do not look interesting nobody will watch it. Try to implement key facts in the title. Write a precise description and add a maximum of 10 relevant keyword.

8. Ranking

To get good search engine results you should imagine following factors:

actuality
most popular
most discussed
top favourites
dissemination
featured videos
geodata

9. more traffic

How good is a video if no one can find it?

Use your team account to rate FS relevant videos. Give video replys like Stuttgart and Kiel made.

But don`t spam and only use replys for related videos! The functions playlists, abonnements and friends can have huge effects.

Integrates the videos on your team page and publish them in social networks and some more click are yours.

Student Formula SAE Competition of JAPAN 2008(Endurance)

10. Watermark

Integrate watermarks with your logo to show everybody your origin.

helpful links:

SEOMOZ.org -> SEO for Video Content, Great Scott!, 16.01.09

A note to FStotal:

Since mid-December we are working for this new portal. We don`t have so much users yet. Neverless, we already provide 20% (13.01.09) of the viewers from the DUTch open video which was published on 1st January 2009!

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You have more ideas for a good video promotion, feel free an write a comment.